# identity.md

## Organization Overview
- **Company Name:** JOAH LOVE®
- **Mission:** To design and provide comfortable, fuss-free, seriously cool everyday clothing for the whole family, made locally in Los Angeles.
- **Company Structure and Legal Entity:** Privately held, founded by two friends.
- **Founded Date and Location:** Founded in 2008 in Los Angeles, California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Ahyoung (Co-founder/Designer) - A key figure in the company's inception and design process. (https://www.joahlove.com/pages/about)
    - Co-founder (name not specified) - One of the two friends who started the company. (https://www.joahlove.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to comfort, quality, and local production, fostering a culture of ease and style in everyday wear.

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer and wholesale model, focusing on designing and manufacturing comfortable, high-quality clothing for the entire family, with production based in Los Angeles.
- **Location(s) and Geographic Presence:** Headquartered and manufactured in Los Angeles, California, serving customers internationally with currency options for USD, CAD, and GBP.
- **Key Partnerships and Affiliations:** Details forthcoming.